The Workshop · By application

In 14 days, real users pay you up front for your software product. Or your money back.

We come up with the idea with you. We validate it with real users. We make sure they actually want it. Enough to pay you up front before you build. If they don't, you get every dollar back AND you keep the full validation work. No code. No app build. Just proof your idea is real.

Apply for the Workshop
5-min applicationA partner reads every oneReply in 48h
14 days
From idea to paid validation
$1,999
One-time. 100% money back guaranteed
3 spots
Open this cohort. Then closes.

Built by the team behind brand work at

You have an audience.
You can't afford to build the wrong product.

Most creators waste 6 months and $25,000 building a SaaS, app, or community nobody pays for. They run out of money, momentum, and audience trust at the same time.

Your audience is the hard part. Proving they'll pay is just a paid validation experiment with real money on the line. That's what we do for you in 14 days. Then you build, knowing it'll sell.

Read this first

Workshop is ideation + paid validation.
We don't build the software.

We don't write a single line of code. We come up with the idea with you, then prove real users want it enough to pay you up front for it. You build after, with paying users already lined up.

What it is
  • We come up with the software product idea with you
  • We design the paid validation experiment
  • We run it for 14 days with real users
  • We get them to pre-pay you to prove intent
  • You leave with a validated idea + paying user list
What it isn't
  • We don't write a single line of code
  • We don't build your app, SaaS, or platform
  • We don't grow your audience for you
  • We don't write your content for you
  • We don't take equity in your business
Success stories

Some of the creators we've built with.

Different niches. Different audiences. Same playbook. We came up with the idea with them, got real users to pre-pay, then built the actual product. The numbers below are live.

B
Brett Malinowski
Creator Community + Media Co.
At pivot
50K followers. Solo creator in the creator-economy space. Brand deals + AdSense. Multiple product ideas, none shipped, scared to pick the wrong one.
Workshop
We came up with the media-network model with him. Designed the validation. Got real users and brands to pre-pay on the model before a single show went live.
Today
$100K+/moWGMI Media · paid newsletter + community + agency arm · 1M+ monthly views

What I really appreciate about Gaply is that I can bring the vision and they take care of all the details and technical aspects. From the WGMI website to our Engage to Earn platform, it's been great to just hand off projects and know they will come back with a polished finished product.

Brett MalinowskiTop YouTuber · CEO, WGMI Media
A
Alec · FadedWealth
B2B SaaS · Creator economy
At pivot
40K followers. Finance creator with a serious following. Audience kept asking how he found his short-form clippers. Didn't know if anyone would actually pay for a tool.
Workshop
We came up with the clipping marketplace SaaS with him. Designed the paid validation. Got hundreds of creators to pre-pay before a single line of code existed.
Today
$50K+ MRRClipur · live B2B SaaS marketplace · usage-based pricing
Alec's testimonial · pending
Community + Lifestyle App
At pivot
30K followers. Faith creator with a deeply engaged Muslim community. Wanted to ship a daily-prayer + halal-lifestyle app. Couldn't justify a 6-month build without proof people would pay.
Workshop
We came up with the subscription-app concept with him. Designed the paid validation. Got real users to pre-pay onto a waitlist before app-store submission.
Today
$10K+/moLiveHim App · 50K+ users · iOS + Android · recurring subs
LiveHim's testimonial · pending
LE
Liam Evans
TBD · niche / product type
At pivot
TBD followers. TBD niche background. TBD what audience kept asking for.
Workshop
We came up with the TBD product with him. Designed the paid validation. Got real users to pay him up front before any build.
Today
$TBD/moTBD product name · TBD live details
Liam's testimonial · pending
The deal

$32,500 of work. You pay $1,999.

Every line item prices out to what we'd charge for it standalone. You get all of it for less than what most creators spend testing one bad idea on Fiverr.

01
Audience signal analysis + 23-path software scoring
We pull your full audience data and score every software path. Top 3 ranked. We pick one together.
$4,500
02
3 ideation sessions with Gaply partners
Live working sessions with Rayka and a Gaply partner. We pressure-test the product until it's ready to sell.
$3,500
03
Validation landing page + Stripe checkout
The paid validation page. Built on your domain, your Stripe. Ready to take real money on day 4.
$4,500
04
Validation email + content scripts
12 emails. 7 content pieces. The exact sequence to get real users to pre-pay.
$2,500
05
14-day validation experiment management
Our team runs the experiment with you. Daily tracking. Mid-experiment iteration. Real-time pivots until real money lands.
$7,500
06
$500 paid traffic budget + setup
So you prove intent on cold too, not just your warm audience. We set up the ads, run them, optimize them.
$2,000
07
Validated buyer list
Real users who put real money down on your idea. Ready to buy the product the second you build it. Worth more than the build itself.
Priceless
B1
Fast-track to Venture Studio
If you want us to build the actual software product after validation, you skip the application gate. Workshop grads get priority.
$5,000
B2
90-day Slack access to Gaply partners
Direct line to Rayka and the team for 90 days after the Workshop ends. Ask anything about the build, the launch, the scale.
$3,000
Total value
$32,500
Hire a creator agency to do this? You'd pay $32,500+ easily
Your price today
$1,999
One time · 100% money back if validation fails
Apply for the Workshop
5-min application3 spots open this cohort
100%
The guarantee

If real users don't pay you up front, you get every dollar back AND keep everything.

On day 1 we agree on a specific paid validation target together. User count. Revenue collected. Both. If we don't hit it by day 14, you get a full $1,999 refund AND you keep:

  • The full audience signal analysis (yours forever)
  • The validation landing page + Stripe checkout (your domain, your code)
  • The validation email + content scripts (12 emails, 7 pieces, all yours)
  • Every user who did pay (your customers, money sits with you)
  • The 14 days of validation data + our optimization notes
  • All the strategy work, copy, creative

We eat the risk. You eat the upside. That's the deal.

No fine print · No clawback · No catch
How it goes

14 days. 3 phases. One validated software product with real money down.

DAYS 1 to 3 · IDEATE
Come up with the software idea
3 working sessions. Audience analysis. Idea lock. Paid validation target set.
  • Day 1: kickoff + audience signal pull
  • Day 2: 23-path scoring + idea workshop
  • Day 3: pricing + positioning lock + paid validation target signed off
DAYS 4 to 7 · BUILD THE TEST
Build the validation experiment
Our team builds the paid validation page. You review and approve.
  • Day 4: validation landing page live
  • Day 5: Stripe checkout wired + tested
  • Day 6: 12-email validation sequence ready
  • Day 7: launch creative + ad copy ready
DAYS 8 to 14 · VALIDATE
Run the experiment
Real users. Real intent. Real revenue. Or refund.
  • Day 8: launch to your warm audience
  • Day 10: paid traffic test against cold
  • Day 12: mid-experiment iteration call
  • Day 14: hit target → graduate. Miss target → refund + you keep everything.
Be honest with yourself

Workshop is brutal about who it's for.

If you're not the first column, you'll waste your money and our time. We say no to most applications.

Apply if
You should book the call if:
  • You have 25K+ engaged audience somewhere
  • You've thought about a software product for 6+ months and haven't shipped
  • You can put $1,999 down without flinching
  • You'll show up to the 3 working sessions + weekly calls
  • You want proof people will pay before you build
  • You can build (or hire) the actual product after validation
Don't apply if
Skip this if:
  • You're under 5K audience and still proving the niche
  • You want us to grow your audience for you
  • You want us to build the full software too
  • $1,999 is a stretch right now
  • You won't show up for the sessions
  • You just want courses and PDFs to read
Common questions

The questions every creator asks first.

Why software specifically? Can I do a course or PDF instead?

You can, but you'd be leaving 90% of the upside on the table. Software has the highest gross margins, the most predictable recurring revenue, and the longest customer lifetime value of any product type. Our case studies built apps, SaaS, and subscription tools because that's what gets a creator from $5K/mo to $50K/mo. PDFs cap out way earlier.

So you don't write a single line of code?

Right. We come up with the software idea with you and run the paid validation experiment to make sure real users actually want it. They pay you up front for the idea before you build. The actual software you build after (yourself, with a contractor, or with our Venture Studio). The Workshop is the part that prevents you from spending 6 months and $25K building something nobody pays for.

Why $1,999 if you're not building the actual software?

You're paying for the part that saves you from the 6-month wasted build. Audience analysis, ideation sessions, the validation experiment, 14 days of paid validation testing. Creator agencies charge $20K to $35K for this work. We do it for $1,999 because the real upside for us is the Workshop grads who choose to build the actual software with us through the Venture Studio after.

What does "validation" actually mean?

A specific paid validation target we agree on together before day 1. User count + revenue collected. Example: 50 paying users + $5,000 collected. If we hit it, validated. If not, full refund AND you keep everything we built. We define this together so there's no fine print.

What if I already know what software I want to build?

Great. We'll still run audience signal analysis on day 1 to confirm. If you're right, we move straight to the pre-sale funnel. If the data says somewhere else, we tell you straight and let you choose. Your call.

What happens after the 14 days if I validate?

Three options. (1) You build the software solo with your buyer list waiting. (2) We build it with you through the Venture Studio (separate deal, you skip the application gate). (3) You hire a contractor with the validated spec in hand. All of these are easy because you've proven the demand.

Do I keep 100% of everything?

Yes. The validated buyer list, the validation page, the analysis, the copy. All yours. We don't take equity. We don't take a cut of the money real users pay. The Workshop is what it costs to find out if your software idea is real. After that, what you do is up to you.

I'm in a weird niche. Can you still validate software for me?

Probably yes. We've validated across web3, finance, faith, fitness, business, tech, gaming, lifestyle. If you have an engaged audience asking for the same thing, the playbook works. Apply and tell us what you do.

How do you decide who gets in?

We accept 3 to 5 creators per month maximum. We read every application. We say no to most. We look for: clear audience signal, real engagement, a real reason now, and the ability to actually do the work with us. If you fit, we send the sales call link within 48 hours. If not, we tell you why and what to do instead.

You'll think about your product for another 3 months.
Or you'll know if it works in 14 days.

5-minute application. A Gaply partner reads every one. If we think you're a fit, we send the sales call link within 48 hours. Either you leave with a written plan, or with a polite no and a free reference. The application costs nothing.

Apply for the Workshop
5 minutes3 spots open this cohort100% money back guaranteed